SEO & Local Reach
This domain is crafted to develop creative and technical skills required for effective digital advertising and brand promotion. By combining design, strategy, and performance marketing tools, these courses enable learners to create compelling visuals, optimize ad campaigns, and drive measurable business results through advanced advertising techniques across platforms.
Objectives
To equip participants with the knowledge and practical skills required to optimize their business’s online presence for local searches, thereby increasing visibility, customer engagement, and foot traffic from their target local audience.
Outcomes
- Understand the fundamentals and importance of Local SEO for business growth
- Set up and optimize a Google Business Profile effectively
- Ensure consistent and accurate business information across local directories
- Implement on-page SEO techniques focused on local keywords
- Manage and leverage customer reviews to build trust and reputation
- Develop strategies for local link building and community engagement
- Analyse and monitor local SEO performance using appropriate tools
HIGHLIGHTS OF COURSES
- Step-by-step guide to creating and optimizing Google Business Profile
- Hands-on exercises on local keyword research and on-page SEO
- Practical tips for managing online reviews and reputation
- Insights into local citation building and maintaining NAP consistency
- Strategies to acquire local backlinks and boost domain authority
- Use of popular Local SEO tools and dashboards for tracking progress
- Case studies of successful local SEO implementations in Indian business contexts
