Digital Marketing & Business Growth Strategies
Objectives
This domain aims to empower learners, entrepreneurs, and professionals with in-demand digital marketing skills and strategic tools to enhance online presence and business growth. The courses are designed to cover both foundational and advanced aspects of digital marketing, including social media management, branding, and storytelling, with a special focus on applications for MSMEs and individual professionals.
Outcomes
- Ability to plan and execute digital marketing campaigns effectively.
- Enhanced understanding of brand positioning and content strategies.
- Practical knowledge of tools used in social media and digital platforms.
- Readiness to support or scale up marketing for MSMEs and startups.
- Creative communication skills for audience engagement and storytelling.
HIGHLIGHTS OF COURSES
- Digital Marketing courses at both Basic and Advanced levels.
- Digital Marketing Strategies for MSMEs to help grow small businesses.
- Social Media Marketing (SMM) for visibility, engagement, and leads.
- Content Marketing & Storytelling for impactful digital narratives.
- Branding and Positioning techniques for long-term brand success.
Digital Marketing (Basic & Advanced)
Digital Marketing Strategies for MSMEs
SMM for Business Growth
Digital Marketing (Basic & Advanced)
Duration: 3 months and more (30/60 hours)
- Basics of SEO and website optimization
- Social media marketing (FB, Insta, LinkedIn)
- Content marketing and storytelling
- Google Ads and paid campaigns
- Email marketing
SMM for Business Growth
Duration: 20 hours
- Basics of social media platforms
- Facebook, Instagram, LinkedIn marketing
- Content creation for engagement
- Running paid social media ads
- Community building and audience interaction
- Tracking growth with analytics
Content Marketing & Storytelling
Duration: 20 hours
- Basics of content marketing strategy
- Writing engaging and impactful content
- Storytelling techniques for brands
- Social media content planning
- Visual and video content essentials
- Measuring content success with analytics
Branding and Positioning
Duration: 15 hours
- Basics of brand identity and positioning
- Crafting brand story and messaging
- Visual branding elements (logo, colours)
- Personal branding tips
- Competitor analysis and market positioning
- Case studies and practical brand building
Digital Marketing (Basic & Advanced)
Digital Marketing (Basic & Advanced)
Duration: 3 months and more (30/60 hours)
- Basics of SEO and website optimization
- Social media marketing (FB, Insta, LinkedIn)
- Content marketing and storytelling
- Google Ads and paid campaigns
- Email marketing
SMM for Business Growth
SMM for Business Growth
Duration: 20 hours
- Basics of social media platforms
- Facebook, Instagram, LinkedIn marketing
- Content creation for engagement
- Running paid social media ads
- Community building and audience interaction
- Tracking growth with analytics
Content Marketing & Storytelling
Content Marketing & Storytelling
Duration: 20 hours
- Basics of content marketing strategy
- Writing engaging and impactful content
- Storytelling techniques for brands
- Social media content planning
- Visual and video content essentials
- Measuring content success with analytics
Branding and Positioning
Branding and Positioning
Duration: 15 hours
- Basics of brand identity and positioning
- Crafting brand story and messaging
- Visual branding elements (logo, colours)
- Personal branding tips
- Competitor analysis and market positioning
- Case studies and practical brand building