This domain is crafted to develop creative and technical skills required for effective digital advertising and brand promotion. By combining design, strategy, and performance marketing tools, these courses enable learners to create compelling visuals, optimize ad campaigns, and drive measurable business results through advanced advertising techniques across platforms.
Advertising & Promotions
Objectives
This domain is crafted to develop creative and technical skills required for effective digital advertising and brand promotion. By combining design, strategy, and performance marketing tools, these courses enable learners to create compelling visuals, optimize ad campaigns, and drive measurable business results through advanced advertising techniques across platforms.
Outcomes
- Ability to create and manage high-performing ad campaigns across digital platforms.
- Strong design foundation for promotional content creation.
- Practical knowledge of email marketing, automation tools, and lead generation.
- Capability to design engaging landing pages for campaign conversions.
- Skillset to run targeted campaigns via Google and social media channels.
HIGHLIGHTS OF COURSES
- Graphic Designing & Digital Printing for creative promotional content.
- Advanced Video Ad Strategies for impactful digital storytelling.
- Email Marketing & Automation for lead nurturing and customer engagement.
- High-Impact Landing Page Creation for better conversions.
- Advanced Social Media Ad Campaigns using Facebook, Instagram, LinkedIn, etc.
- Google Ad Campaigns for targeted reach and measurable ROI.
Graphic Designing & Digital Printing
Advanced Video Ad Strategies
Email Marketing & Automation
Create High Impact Landing Pages
Advanced Social Media Ad Campaigns
Google Ad Campaigns
Graphic Designing & Digital Printing
Duration: 3 months and above
- Design principles
- Designing tools
- Social media graphics, logo, brochure, poster design
- Typography, colour combinations, and brand consistency
- Basics of digital printing technology
Advanced Video Ad Strategies
Duration: 20 hours
- Understanding video ad formats and platforms
- Script writing for ads
- Storyboarding for ads
- Basics of video editing tools
- Creating engaging reels, shorts, and ad creatives
Email Marketing & Automation
Duration: 15 hours
- Basics of email marketing and target audience list building
- Crafting effective subject lines and engaging email content
- Designing professional emails using templates
- Introduction to automation tools
Create High Impact Landing Pages
Duration: 15 hours
- Basics of landing page design structure
- Design principles for high conversions
- Writing clear headlines and persuasive copy
- Adding visuals, videos, and CTAs effectively
- Tools for building landing pages
- Introduction to domain, hosting and servers
Advanced Social Media Ad Campaigns
Duration: 12 hours
- Planning ad campaigns
- Audience segmentation and custom targeting
- Creative design for ad copies and visuals
- Setting up Facebook, Instagram, LinkedIn ads
- Budgeting, bidding, and campaign optimization
- Analysing ad insights
Google Ad Campaigns
Duration: 12 hours
- Introduction to Google Ads platform
- Setting up search and display campaigns
- Keyword research and targeting
- Writing effective ad copies
- Budgeting, bidding, and campaign setup
- Tracking performance with Google Analytics
Graphic Designing & Digital Printing
Graphic Designing & Digital Printing
Duration: 3 months and above
- Design principles
- Designing tools
- Social media graphics, logo, brochure, poster design
- Typography, colour combinations, and brand consistency
- Basics of digital printing technology
Advanced Video Ad Strategies
Advanced Video Ad Strategies
Duration: 20 hours
- Understanding video ad formats and platforms
- Script writing for ads
- Storyboarding for ads
- Basics of video editing tools
- Creating engaging reels, shorts, and ad creatives
Email Marketing & Automation
Email Marketing & Automation
Duration: 15 hours
- Basics of email marketing and target audience list building
- Crafting effective subject lines and engaging email content
- Designing professional emails using templates
- Introduction to automation tools
Create High Impact Landing Pages
Create High Impact Landing Pages
Duration:15 hours
- Basics of landing page design structure
- Design principles for high conversions
- Writing clear headlines and persuasive copy
- Adding visuals, videos, and CTAs effectively
- Tools for building landing pages
- Introduction to domain, hosting and servers
Advanced Social Media Ad Campaigns
Advanced Social Media Ad Campaigns
Duration: 12 hours
- Planning ad campaigns
- Audience segmentation and custom targeting
- Creative design for ad copies and visuals
- Setting up Facebook, Instagram, LinkedIn ads
- Budgeting, bidding, and campaign optimization
- Analysing ad insights
Google Ad Campaigns
Google Ad Campaigns
Duration: 12 hours
- Introduction to Google Ads platform
- Setting up search and display campaigns
- Keyword research and targeting
- Writing effective ad copies
- Budgeting, bidding, and campaign setup
- Tracking performance with Google Analytics